Finding a Good Direct Mail Company

If you have decided on using direct mail as an avenue for your advertising campaign then it is more than likely that you are also going to be in search of a printing company to put your thoughts into words. First, you will want a company that is fresh and has good, modern, and unique ideas. The last thing that you want to do is waste your marketing dollars using the wrong tactics.

Direct mail can consist of many venues such as catalogs, postcards, letters, just to name a few or basically the most popular. If you have opted for the postcard option you will want to choose a printing company that already knows that it is the very few first words on that postcard that are going to decide whether that postcard hits the trash or ends up clipped to the fridge.

They should also know that when utilizing letters as your form of direct mail that any offers, deadlines, or catchy phrases had better be on the front of the envelope or that too will be headed for the trash. They should also be able to show you an array of various materials to use to make the most of your efforts.

Time is also of the essence as you definitely want a printing company that works not only within their promised time frame but also within your needs as well. What you need is a company that is not only reliable but efficient as well. So you might be wondering at this point how you are supposed to find a good, solid and reputable company. The answer is to do a little research, start with asking other people who they use and from there check out a few websites and make some phone calls. This is the beginning of what could be a very long and rewarding relationship between you and this printing company, and they should already be aware of that. Find out what type of experience and background that they have.

Remember too that regardless of the expensive machinery and the overall look of the company itself, it is the people that work there that you will be counting on. Never be afraid to ask them exactly what type of experience they have in direct mailing as that is a very important question that needs to be addressed. Many companies may tell you right from the start that they only do printing. In other words you make the design and they will print it, in which case this probably would not be the company for you.

You should be looking for a printing company that offers the following as part of their service, Web based design tools, design templates that the customer is able to personalize, the ability to upload your own design, stock images that customers are welcome to use, and the ability to see proofs of your item before you pay them any money. Finally, make sure that they will upload your client list as part of the direct mail efforts. Remember, this list is the whole purpose of the direct mail efforts.