Network Marketing – Being Unique Instead of Competing

Today more than ever before there is quite a bit of competition in network marketing. According to the latest figures from the Direct Sales Association, there are over 15 million people involved in network marketing. That’s a lot of competition.

What I find amazing is that day after day I continue to find people who have never made a purchase from a network marketing consultant. So, maybe the competition is not as stiff as you thought it was?

My suggestion is to stop competing and instead become unique. I’ll share a story. Last week a woman emailed me. She wanted information. She told me right up front she was talking to someone else also. This other person lived locally. While I sent a few emails back and forth with her, I knew I could not compete. The new recruit wanted to work with someone local. I could’ve tried to convince her otherwise, but why? Instead I invested my time being unique and doing what I do best, which is sharing my words with others. Wouldn’t you know it, along came an email from someone who liked my words and was interested in joining. That’s where I invested my time.

Very often I see classified ads that are just one ad after the other. There is nothing special or unique about these ads. Every person is competing with every other person there. Try something different. Try being the unique person. Instead of the same headlines as everyone else, try a headline that offers a free eBook or free report. You can easily find these online. Sometimes these reports or ebooks will cost you $5 or so. Just think, for a $5 investment you can start saying “contact me for a free ebook.” You are no longer competing with every other ad out there as I almost never see offers for free reports or free ebooks.