Network Marketing Magazine Keeps Entrepreneurs Ahead of Trends

Subscribing to a network marketing magazine is a powerful way to stay in tune with the latest news in this industry, and this is important for a professional to do in any industry. If there is one thing that is constant in this world, that is change. I believe in that because I have gone through so much change in my personal life, physically, mentally, emotionally and “entrepreneur ally” speaking, if I may be allowed to coin that word just for this article, and still continuously changing as time goes on.

This is exactly what’s happening every minute in business. Trends shift in different ways depending on so many factors such as the economy, technology and sometimes even a simple celebrity fad. These changes sometimes happen so fast that some entrepreneurs find themselves lost or left out. A network marketing magazine can keep you in the loop so you aren’t left in the dark on important issues.

The good news for all of us is that there are specialized network marketing magazines which are being published daily to keep entrepreneurs in tune with business marketing trends. Actually, these publications not only drive you in steady phase, but a network marketing magazine keeps you AHEAD of the others, and this is exactly one of the most important factors in being a successful leader in this industry.

A network marketing magazine such Networking Times enable entrepreneurs to acquire new business skills from articles being written by marketing leaders themselves. These articles inspire readers to be proactive in their fields. This network marketing magazine also cite real-life experiences by individuals who started it small and made it big.

This is the most important especially when it comes to updating entrepreneurs on the latest and up-coming products in the market. A type of this network such as Direct Selling News lists service and product resources for busy direct selling professionals to easily choose products which are worth investing in.

Success From Home magazine on the other hand is a network marketing magazine which focuses on providing resources for individuals who choose home-based business market. This network marketing magazine will strengthen the entrepreneurs by supplying materials acknowledging balance in work and personal life. It also reviews different companies so you can be educated on the up and coming movers and shakers in the industry.

Network Marketing Lifestyles is a widely read MLM magazine. This network marketing magazine focuses on MLM company reviews and latest MLM trends. This publication also features lifestyle articles of famous entrepreneurs and celebrities which not only enlightens readers on what personal adjustments should be done by individuals to be able to reach success as well as lifestyle changes that they will experience once they achieve their goals.

Actually, there are dozens more of network marketing magazines that are readily available which are highly recommended. These include Marketing Today, Money Maker’s Monthly, Target Marketing, Entrepreneur, and the list goes on and on. And they all have one mission in common and that is empowering network marketing professionals by keeping them informed on what’s currently happening and what the future is promising.

Once you choose a network marketing magazine, such as Direct Selling News, be sure to keep up with your reading and always share what you learn with others so they can be informed as well! One thing you will rarely find in these magazines is information on how to market your business online. At the end of the day the number of leads you are exposing your business to and the action you take to connect with those leads will determine your success in this industry. Get the online marketing skills you need to by putting your name and email in the box on the right hand side of this page now.

5 Ways of Using Direct Marketing

Direct marketing is attractive to many marketers because in most cases its effectiveness can be measured directly. For example, if you were to send out one thousand solicitations by mail and you receive seventy responses, then you know that the mailing led to a seven percent response rate.

Any medium that you choose to use to communicate directly to your prospects is being employed in direct marketing. These 5 methods are examples of direct marketing that you can use to obtain prospects and increase sales for your business.

Direct mail

One of the most commonly used mediums in direct marketing is direct mail. Direct mail allows you to design marketing pieces in many different formats. Direct mail can include envelope mailers, catalogues, self-mailers, snap mailers, dimensional mailers, brochures, and postcards. When you write your direct mail piece make sure you know your target market, and how you are going to appeal to their wants and needs. Write your objective and refer to it often. Don’t lose sight of where you want to go with the piece that you are writing. You can purchase a mailing list of businesses and services in your target market from a list company, or you can develop your own list by gathering email addresses on your web site.

Telemarketing

Telemarketing is a direct marketing sales technique that has the advantage of speed in a marketing campaign. When you are a conducting a telephone solicitation you should first introduce yourself then offer an incentive in solving a problem that you know exists (to do this would require you to do some research on the business or what individuals would be looking for in your product). Ask question that you know will lead to a yes answer (keep prospects on phone answering yes to your questions). Describe your product or service and how it solves the client’s needs. Ask if they have any questions. You now can ask for a face to face meeting, or to get permission to send information via mail or e-mail, or make another brief follow-up call. If unavailable, ask what would be a good time to call back.

E-mail

The most common medium today for direct marketers is e-mail because of its low cost, and because customer responses can be generated rapidly. You must understand that the internet is a different medium. The copy that worked for you in postal mail will not on the internet, not as e-mail. In e-mail copywriting, the subject is the headline, you must write succinct headline-3 to 5 words. Your subject determines whether your e-mail gets read or not. Next, make it personal. People on the internet want personal notes. Next, get to the point keep it short and simple. Next, give them an incentive to act by giving them a reason to buy now. Next, include a call to action to tell people what you want them to do. Don’t leave them wondering what to do next. Next, drive people to your web site (don’t try to close the sale in the e-mail). Next, build relationship with your clients. Listen to their want and needs. Treat your clients like you would treat yourself. Next, you must follow through on your promises that you made to your client. Do what you said you were going to do.

Direct response

In direct response marketing the customer responds to the marketing message directly. An example, of this would be infomercials, where prospects view a television presentation of a product offering, and can make a purchase with a credit card over the telephone or internet. You can use communications in magazines, newspapers, radio, e-mail, and direct mail to solicit a response. For example, order forms or coupons in magazines and newspapers to purchase products, or receive discounts on products are techniques that have been used very successfully in increasing sales. These same offers are distributed by e-mail and tell and toll-free numbers, which in today’s marketing world, is more economical and faster.

Personal selling

Making personal sales calls on prospects is another technique of direct marketing. You should first conduct research on the companies, or the target prospects that you are trying to sell your product or service too. You can also buy a list from a reputable list company. If you take this route make sure that you have complete information on your target market. When making a personal sales call you must write a sales presentation before hand. This presentation should be written to fit the needs and desires of the prospect that you are presenting your product too. Your presentation should provide clear examples, or even demonstrations of how your product or service will accomplish this. Your presentation should contain more that just one way your product can be of service to your prospect. You must also be prepared to handle objections and questions that the prospects will have.

Why Direct Response Marketing Wins The Gold Medal

There are 2 forms of marketing in today’s day and age. On one hand you have brand marketing, and on the other hand you have direct response marketing. The one that I choose to use is direct response marketing because the response is fast and swift. You’ll know immediately if your ad worked or not, and you can be able to make changes on the fly to tailor your ad to the marketplace.

If you’re attempting to use brand marketing to market your business, then I think you should reconsider this. Leave brand marketing to the companies who have millions of dollars to spend on advertising. If your adverting budget is less than $10k, I think you should focus solely on direct response marketing.

Many business owners feel that direct marketing is a “mad man’s” way of marketing their products and services. And also, some business owners feel that direct response is a learning curve that they’re not ready to pursue. Unfortunately however, these business owners are losing (and wasting) thousands of dollars on advertising costs and expenses.

The business owners who accept and use direct response marketing, are the business owners who will find that they should have been doing this for the longest time — simply because it is so profitable. Why some business owners don’t want to make the transition to direct response is beyond my mind’s most infinite intuition. But if you can be smart and heed to my advice, you will definitely find your business staying in the profit zone.

One of the best reasons why I like direct response is because it’s trackable and measurable. If I ran a full page ad with nothing but a picture on it and the name of a company at the bottom of the ad, I would have no idea of whether or not the ad was a success. But if I ran a full page direct response ad, I would know whether or not (immediately) whether the ad is working due to the responses that I would have gotten from it.

Don’t run ads promoting your business name. Instead, focus on your prospects most delicate feelings, and appeal to their wants and needs. You sell something for a reason, and that reason is because your ideal prospects have a problem that needs to be solved. So it’s best to lead with your best foot first, and to start off your ad with a headline that gets their attention.

Make sure you make your contact information clearly visible in your ad. If you have a website, include it also. And if you have a fax number and email address, include these items also. You want to make it easy for your prospects to respond back to you in a very simple way.

If you can choose to use direct marketing instead of traditional brand marketing, you will find that the response between the 2 are so vast that it’s clearly better to do direct response alone. Leave the ineffective stuff alone, and only stick with winners.

Good luck with trying direct response marketing in your business today.