Trading Emotion-Driven E-Mini Markets

Any trader who has spent even a minimum amount of time reading about trading psychology has read, over and over, about the evils of allowing your emotions to influence your potential trading decisions. As an e-mini trader, it doubly difficult to control your emotions when the markets themselves take on a very emotional nature. It sometimes seems a doubly cruel joke when markets behave more emotionally than even the most emotional e-mini trader.

It is not particularly unusual for markets to trade in an illogical fashion; but there is generally some semi-rational explanation for moves that, at face value, don’t seem to make sense. On the other hand, we are in some unique times in the e-mini markets. In several decades of trading I have seen some dire circumstances in the United States economy: the 1987 market crash comes to mind; the meltdown of the dot.com stocks; or the sky-high inflation of the early 1980′s and Paul Volker’s dramatic inflation fighting antidote. But I have never seen a constellation of world-wide events with the potential for catastrophic consequences as we currently face. These events include problems like:

- The US housing crisis, which (in my opinion) has a good deal of correction left before we see any dramatic improvement

- The European Union is in desperate straits, with a collapse of the Euro currency a distinct possibility.

- The US employment problem, with unemployment rates hovering around an economically unsustainable level near 9%.

- Massive Central Bank intervention on a scale not seen since World War II.

In addition, there are a host of problems like wars, natural disasters, and regional conflict in the oil-producing Middle East which all contribute to an unparalleled level of economic instability.

How do trade the e-mini markets when the markets are locked into a news driven mode? The market seems to rocket upwards on the pontifications of politicians, even when the political statements make little sense and are, at times, laughable because they are unfeasible to accomplish even in the best of conditions.

The methodology, especially for the small retail trader, to trade these volatile markets is to realize the limitations of your trading style, and precise and methodical execution of your trading plan. For example:

- There have been several days in the past month that have been too volatile for the small trader to execute trades within prudent stop/loss parameters. Using the Average True Range (ATR), we have seen days when the 3-minute ATR has exceeded 25 points for extended periods of time. A smaller trader simply cannot expand his stops far enough to be economically feasible given the size of his or her account.

- In other situations, the market has reacted to news reports (often conflicting reports) to extent that any set-up is, at best, an educated guess. In e-mini trading, we like to think we are step above the educated guess style of trading. When the market pays no mind to support/resistance and moves randomly, it is unwise to trade aggressively, or even passively.

What is the answer to these problems? I turn the computer off. I am well aware of my limitations as a trader and wildly volatile, high emotion driven markets usually entail erratic and unpredictable movement. I can’t trade these markets with confidence, so I don’t.

On the other hand, we have seen volatile markets that are tradable because they tend to trend a bit, and retrace in broad strokes, but then resume the original trend.

For this type of market action, it is possible (though difficult) to execute your trading plan, but it must be done with precision.

- Take care to enter trades in the highest probability set-up configuration possible.

- Though this type of market can trend for extended periods of time. I generally set fairly modest profit targets and remain vigilant in watching for dramatic changes in market direction.

- If the trade does not begin in the fashion I had envisioned, I generally exit the trade immediately. This is not a good time to hope that Lady Luck will come to the rescue.

- Finally, my constant advice is to trade with the trend. I cannot count the number of times the trend has saved me in a mistimed trade entry.

In summary, news-driven markets are volatile and unpredictable. Know you limitations and don’t let your ego keep you trading in a market that is not conducive to your e-mini account size. If there is some order to the market, make solid entries and avoid being greedy in seeking profits. If a trade gets off to a bad start, I generally exit the trade before I get too deep into the trade. Finally, trade with the trend.

Using Lumpy Mail Marketing to Get Your Small Business Noticed

Are you using direct mail marketing in your business? Postcards or sales letters are the most common ways most small businesses use direct mail to market their business. Whether you are using direct mail currently or not, you might want to look at using Lumpy mail otherwise called dimensional mail to step up your marketing efforts to stand out from the crowd and get you mail opened by your prospects.

Any more, people get so much junk mail on a daily basis that both consumers and businesses open their mail over the trash can and toss the stuff that they don’t think is relevant or wanted by them. You don’t want to waste you hard earned marketing dollars by not even getting your mail opened.

Lumpy mail is a great way to help you get your mail noticed and opened right away. People can’t resist opening a package or envelope that has something thick and mysterious inside. It’s just like Christmas or a Birthday present. The most exciting part is the anticipation of trying to figure out what’s inside!

If you want to guarantee that your marketing mailer gets opened and makes an impart on your prospect, you need to be creative and use Lumpy Mail to get their attention.

So let’s talk a bit about what exactly Lumpy Mail is. Lumpy Mail is a package or envelope that has an additional object that makes the package, well exactly like the name implies, lumpy. It isn’t plain and boring like 95% of all the other mail that people see on a daily basis. Just by the lone fact that there is something Lumpy in an envelope will increase the chances of it being opened up by the recipient.

Here’s a couple of ideas of what you could do with your own business to use Lumpy Mail to get more attention and almost guarantee that your mailer gets opened up right away!

Look for simple yet attention grabbing items that you can include with your package.

A 9 x 12 envelope coming in the mail with something “lumpy” in it will stick out from everything else in the stack very easily.

Try including a toy airplane if you’re in the travel industry.

How about a sample pack of band-aids for someone in the health industry? You can even use band-aids in other industries too. I’ve seen people attach band-aids to their packages with a message of “I know your pain and we can help”. This works great in the Computer Industry too!

What about the classic box of candies? Everyone loves free food and candies or chocolates work great too.

If you are promoting a special event like a seminar or conference, you could mail a nice calendar with the dates of your event already circled so they not only get the impact of your message but also have something that they can use all year.

Lumpy mail is anything that you mail directly to a prospect or client that will stand out from everything else in a stack of mail and that they will be curious about opening. As you can see from the examples above, you just need to be creative. The creativity that goes in to your mailer will make it more interesting and increase the chances that your mailer will be opened. As with any marketing idea you use in your marketing mix, be creative and stand out from the crowd. Make a lasting impression on your prospects and you’ll see a much higher return on your advertising dollar.

Rising Incidence of Skin Problems Fueling U.S. Beauty Devices Market Growth

Furthermore, as per the estimates of the market research company, P&S Intelligence, the market will generate a revenue of $99,468.0 million by 2030. The major factors driving the market are the increasing number of product approvals and launches, surging population of geriatric people, early adoption of various advanced technologies, and rising disposable income of people in the country.

As per the U.S. Bureau of Labor Statistics, the personal disposable income of people in the U.S. rose from $10,036.9 billion in 2006 to $13,968.6 billion in 2016 and it is expected to surge to $21,178.2 billion by 2026. Due to the sharp rise in their disposable income, people are now able to buy beauty devices. Moreover, as per the American Academy of Dermatology (AAD), in the U.S., the acne treatment and prevention sector surpasses $3.0 billion every year. Additionally, the growing prevalence of aches and other conditions is also boosting the demand for beauty devices in the country.

Furthermore, the organization also reported that 84.5 million Americans or one out of every four individuals in the country were impacted by skin ailments as of 2013. Depending on usage, the U.S. beauty devices market is classified into spa, salon, and at-home. Amongst these, the at-home category is predicted to register the fastest growth in the market in the coming years. This will be because of the availability of various easy-to-use and portable beauty devices for acne reduction, skin rejuvenation, and hair removal, which is making Americans more inclined toward using beauty devices for at-home treatments.

The players operating in the U.S. beauty devices market are focusing on mergers and acquisitions for gaining an edge over their rivals. For example, Candela Corporation completed the acquisition of Ellipse, a Danish medical device company that produces and advertises laser-based platforms for a range of aesthetic and medical skin treatments, in September 2018. Likewise, L’Oréal SA announced in May 2018 that it acquired Nando Co. Ltd., a Korean lifestyle fashion and make-up company. This acquisition allowed L’Oréal SA to expand the sale of its 3CE cosmetics internationally.

Hence, the demand for beauty devices will surge sharply in the U.S. in the forthcoming years, primarily because of the growing incidence of skin diseases and mushrooming population of geriatric people in the country.