Things You Need to Know About Email Marketing

Electronic mail marketing or Email marketing for short is the usage of email to promote and endorse your business activities through emailing interested customers about the products or services that you selling. One of the significant characteristics to endorse a business is the marketing and advertising. Email marketing can be done through a direct promotional email to potential customers to easily convince them to purchase the goods or services that you are selling on a first time. Thus, it can be designed to help build a strong relationship with customers and promote loyalty by using coupons or freebies.

Email marketing is somehow the same with direct advertisements, catalogues and print newsletters sent to you via snail mail. It is similar when you are taking an advertisement from a newspaper or magazine. On the other, there may be some who do not want to receive mails, which they think, are unsolicited. These unsolicited emails are viewed as ‘spam’ mails. When your company is reported as sending ‘spam’ mails to people, then you could lose your access to your account and most probably your web site will be shut down. In some countries, you could be actually being considered as a criminal. That is why there is a need for you to know your potential and interested customers, and ask permission to them before sending emails. This can be easily done by just adding checkbox to your web site and let your customers checked it if they want future mailings.

Email marketing has been increasingly used as a method of communication. It is cheaper than any other forms marketing style. Thus, it allows you to directly access and communicate with your customers rather than the customers run after you. When it is done properly, it can be a successful method for you to market your business. You just need to make it straight to the point and very detailed to attract more customers to read and respond to it. Once your customers respond to it, take advantage of the information they have given to you and analyze it. Make sure that before you send the information to them, your address lists are permission based.

There are three types of email marketing: direct email, retention email and advertising in other people’s emails.

Direct emails are emails that have promotional messages that encourage the potential customers to purchase emails by visiting your web sites. These include coupon, freebies and other promotional item that may attract more customers. These promotional items are sent to the list of customers that are legally collected from another company that you are partners with.

Retention emails are emails that are sent to existing customers to retain them as customers. They take in the form of newsletters, advertisements, and other promotional items. It should be more or less entertaining since the content of the emails are sales messages.

Advertising in other people’s emails is a method of piggybacking. This works by paying others to work as your partner company to attach your advertisements in their emails and send to their subscribers. There are places that allow you to so this for free such as email newsletters.

How Do I Become an Internet Marketer and Quit My Job?

This question is a question that I hear a lot of. How do I become an Internet Marketer is this; you must mentally and truly deep down within, know for sure that you believe this is the path for you. Having your own business is the key to your success. Working for some one else is not going to benefit you in any way in the long run.

After you get your mind focused, then you need to find an internet business that you love to do. Doing something that you enjoy is half the battle. Once you find the business, then you need to do extensive research on the business at hand. Find out what their marketing tactics are, go online to the better business bureau and make sure they don’t have any unresolved claims. Make sure you are going to be willing to put your name behind this company.

To become an Internet Marketer and successful in your business you must have a system that does all sifting, sorting, telling, and selling for you. Everyone can’t sell and nobody likes to sell. The company has to be that of the Direct Sales industry. Direct Sales businesses have higher ticket products but it puts you into profits quicker. Remember, this is your business, the quicker you can grow your business the quicker you can quit your job.

The training in your business has to be step by step. So many people get into marketing as a novice and within months are marketing like seasoned vets because of the step by step training. This is something else your research must include. There are some business opportunities that will let you view their business before becoming totally committed. If the business won’t let you do this, maybe they have something to hide.

To become an Internet Marketer and have the skills to do so is all in the research. If you find a system that already has the results you are looking for, being successful is almost impossible not to have. All you have to do is plug into the system, get all the training that is provided, get massive amounts of traffic to your opportunity, let the coaches close your sales, and you are on your way to quitting your job.

Trading Emotion-Driven E-Mini Markets

Any trader who has spent even a minimum amount of time reading about trading psychology has read, over and over, about the evils of allowing your emotions to influence your potential trading decisions. As an e-mini trader, it doubly difficult to control your emotions when the markets themselves take on a very emotional nature. It sometimes seems a doubly cruel joke when markets behave more emotionally than even the most emotional e-mini trader.

It is not particularly unusual for markets to trade in an illogical fashion; but there is generally some semi-rational explanation for moves that, at face value, don’t seem to make sense. On the other hand, we are in some unique times in the e-mini markets. In several decades of trading I have seen some dire circumstances in the United States economy: the 1987 market crash comes to mind; the meltdown of the dot.com stocks; or the sky-high inflation of the early 1980′s and Paul Volker’s dramatic inflation fighting antidote. But I have never seen a constellation of world-wide events with the potential for catastrophic consequences as we currently face. These events include problems like:

- The US housing crisis, which (in my opinion) has a good deal of correction left before we see any dramatic improvement

- The European Union is in desperate straits, with a collapse of the Euro currency a distinct possibility.

- The US employment problem, with unemployment rates hovering around an economically unsustainable level near 9%.

- Massive Central Bank intervention on a scale not seen since World War II.

In addition, there are a host of problems like wars, natural disasters, and regional conflict in the oil-producing Middle East which all contribute to an unparalleled level of economic instability.

How do trade the e-mini markets when the markets are locked into a news driven mode? The market seems to rocket upwards on the pontifications of politicians, even when the political statements make little sense and are, at times, laughable because they are unfeasible to accomplish even in the best of conditions.

The methodology, especially for the small retail trader, to trade these volatile markets is to realize the limitations of your trading style, and precise and methodical execution of your trading plan. For example:

- There have been several days in the past month that have been too volatile for the small trader to execute trades within prudent stop/loss parameters. Using the Average True Range (ATR), we have seen days when the 3-minute ATR has exceeded 25 points for extended periods of time. A smaller trader simply cannot expand his stops far enough to be economically feasible given the size of his or her account.

- In other situations, the market has reacted to news reports (often conflicting reports) to extent that any set-up is, at best, an educated guess. In e-mini trading, we like to think we are step above the educated guess style of trading. When the market pays no mind to support/resistance and moves randomly, it is unwise to trade aggressively, or even passively.

What is the answer to these problems? I turn the computer off. I am well aware of my limitations as a trader and wildly volatile, high emotion driven markets usually entail erratic and unpredictable movement. I can’t trade these markets with confidence, so I don’t.

On the other hand, we have seen volatile markets that are tradable because they tend to trend a bit, and retrace in broad strokes, but then resume the original trend.

For this type of market action, it is possible (though difficult) to execute your trading plan, but it must be done with precision.

- Take care to enter trades in the highest probability set-up configuration possible.

- Though this type of market can trend for extended periods of time. I generally set fairly modest profit targets and remain vigilant in watching for dramatic changes in market direction.

- If the trade does not begin in the fashion I had envisioned, I generally exit the trade immediately. This is not a good time to hope that Lady Luck will come to the rescue.

- Finally, my constant advice is to trade with the trend. I cannot count the number of times the trend has saved me in a mistimed trade entry.

In summary, news-driven markets are volatile and unpredictable. Know you limitations and don’t let your ego keep you trading in a market that is not conducive to your e-mini account size. If there is some order to the market, make solid entries and avoid being greedy in seeking profits. If a trade gets off to a bad start, I generally exit the trade before I get too deep into the trade. Finally, trade with the trend.