Rising Incidence of Skin Problems Fueling U.S. Beauty Devices Market Growth

Furthermore, as per the estimates of the market research company, P&S Intelligence, the market will generate a revenue of $99,468.0 million by 2030. The major factors driving the market are the increasing number of product approvals and launches, surging population of geriatric people, early adoption of various advanced technologies, and rising disposable income of people in the country.

As per the U.S. Bureau of Labor Statistics, the personal disposable income of people in the U.S. rose from $10,036.9 billion in 2006 to $13,968.6 billion in 2016 and it is expected to surge to $21,178.2 billion by 2026. Due to the sharp rise in their disposable income, people are now able to buy beauty devices. Moreover, as per the American Academy of Dermatology (AAD), in the U.S., the acne treatment and prevention sector surpasses $3.0 billion every year. Additionally, the growing prevalence of aches and other conditions is also boosting the demand for beauty devices in the country.

Furthermore, the organization also reported that 84.5 million Americans or one out of every four individuals in the country were impacted by skin ailments as of 2013. Depending on usage, the U.S. beauty devices market is classified into spa, salon, and at-home. Amongst these, the at-home category is predicted to register the fastest growth in the market in the coming years. This will be because of the availability of various easy-to-use and portable beauty devices for acne reduction, skin rejuvenation, and hair removal, which is making Americans more inclined toward using beauty devices for at-home treatments.

The players operating in the U.S. beauty devices market are focusing on mergers and acquisitions for gaining an edge over their rivals. For example, Candela Corporation completed the acquisition of Ellipse, a Danish medical device company that produces and advertises laser-based platforms for a range of aesthetic and medical skin treatments, in September 2018. Likewise, L’Oréal SA announced in May 2018 that it acquired Nando Co. Ltd., a Korean lifestyle fashion and make-up company. This acquisition allowed L’Oréal SA to expand the sale of its 3CE cosmetics internationally.

Hence, the demand for beauty devices will surge sharply in the U.S. in the forthcoming years, primarily because of the growing incidence of skin diseases and mushrooming population of geriatric people in the country.

MLM Vs Top Tier Direct Sales Marketing

MLM businesses are a dime a dozen in today’s highly competitive world. Many MLM business owners are struggling to find new reps to sign up for a number of reasons. On the other hand are top tier direct sales marketing businesses, where a onetime payment is made rather than long term residual incomes. Which is the better option? For many who are facing the struggles of the MLM market, top tier direct sales are a better option.

MLM Difficulties

In MLM, business owners must get signs ups under them, who will also get signs ups, and so on. This type of business scheme does work, but with the increasing awareness that people have, and the ability they have to gather any information they need and want, it has been hard to get those sign ups. In addition, many are faced with rising costs for advertising, the inexpensive email marketing campaigns are not effective, and people sign up and leave quickly. The MLM industry is not as appealing to the white collar business professional.

Top Tier Difference

With top tier direct sales, it is far easier to get a year’s worth of residuals in one day. Rather than having to watch sign ups and distributors come and go, and earn only small checks for the small amount of time they stayed out, many have found a different mode of making money. Top tier direct sales are called this because of the higher caliber of people that this model attractions over traditional MLM opportunities. Under this program, a product or service is rated at a higher level and the payout to the business owner is much more substantial. There are no residual incomes here, but the sizable payment received as commission for the sale is much higher than what most MLM business owners receive from a year’s worth of residuals.

Making Top Tier Direct Sales Marketing Work

One of the best ways to put top tier direct sales marketing to work is to use attraction marketing, the method of creating a brand for yourself that draws people to you and therefore leads to their investment in your business. There are many methods to creating attraction marketing, all of which are highly affordable, rather easy to use and highly successful.

This includes:

o Producing videos
o Article writing techniques
o Using blogging services
o Attracting leads through brand recognition
o Social networking

By creating a web presence for yourself, you allow for more people interested in your business to find you, to learn about you and to trust in you. Personal branding is all about developing the recognition of those around you. In top tier direct sales marketing, this can help you to reach that top tier of business professionals who are most likely to respond to you and most likely to invest in your business.

Attraction marketing can be highly effective with top tier direct sales marketing. For those still considering MLM businesses, keep in mind that you can use attraction marketing here, but because of the fast turnaround in the industry, you may have to spend a lot more time re-branding yourself.

Email Marketing Tools – 5 Must Have Techniques

Building a list is all well and good but if you don’t have the attention of your list you might as well not bother. It’s vital that the content your mailing builds trust and provides quality information from day one. There are many different email marketing tools you can use but successful email marketing is built around having the trust and attention of your list.

Providing entertainment to your list can be a great method to gain and hold their attention. YouTube is a great resource where you can find plenty of entertaining videos that could be of interest to your subscribers. Simply attach the link to an email in your autoresponder sequence explaining what the videos about and tell your subscribers to check it out.

Email marketing can be a lucrative business if approached correctly but if performed incorrectly can prove to be an expensive exercise. I’m going to share with you the email marketing tools that I find help gain the attention of my list.

5 Must Have Email Marketing Tools

1. Include audio or video in your autoresponder emails – This can be a great way to get your autoresponder emails started. Simply attach a link in your autoresponder email and direct subscribers to click on the link. This will then take them to either a brief video or audio that provides an introduction with a bit of background about yourself. Allowing your list to be able to see you or hear your voice promotes trust and confidence.

2. Recommend books to read – People love it when you can recommend a great book you’ve read. Provide a brief explanation of the book and attach a link where your subscribers can purchase. I usually provide a story that I found interesting from the book and explain this in the email.

3. Text across the page should be no more that 50 characters long – If your on the list of any of the top internet marketers, one thing you’ll find they all have in common is the structure of their emails. They rarely exceed more than 50 characters across the page. The easiest way to measure this is type “0123456789″ and paste this 5 times across the page.

4. Provide stories throughout your content – People always love a good story. If you can communicate to your list on a level they can relate to this goes a long way in building trust.

5. Make money when people unsubscribe – Your autoresponder will automatically direct unsubscribers to a confirmation page that informs them they have successfully unsubscribed. Most autoresponders allow you to change the destination page of the unsubscribe link and direct them to a page of your choice. You can set up your own site providing some last minute information, attach Google AdSense to the page and earn an income from your unsubscribers.