How an Internet Marketer Should Go About Direct Mail

When you find yourself working online most of the time, it probably slips your mind that there are many other buyers that rarely if ever do so online, but would still be interested in your offerings. Remember, just because someone doesn’t use the internet is no reason to believe that they will not be interested in what you are selling. You need to keep in mind that you should utilize both online and offline marketing, especially now that competition is getting so stiff. Offline marketing has depended on direct mail for years as a way to reach potential buyers. Use this advice to create a successful direct mail campaign.

A surefire way to boost business, whether it is online or not, is by offering great promotional deals to your customers. It’s also a great idea to send out promotional codes or coupon codes so you can see exactly how well your marketing campaign is going. You want to make sure that every piece of direct mail that you send out will offer a special deal to the customer you have sent it to, providing them with a redemption code for your website. You may find that even the simplest of efforts, perhaps offering 10% off coupons with your web address posted on it, could bring in really big numbers in increased sales.

Don’t send out tons of mail to people, either. For one thing, sending mail through the post is expensive so if you send too much of it you could end up going through your marketing budget really fast. Another thing is when people get too much mail from the same person, they usually throw it in the garbage without even opening it. You want your customers to be excited when they receive your mail. The reason you sent it was for them to read it! This is your ambition. If you keep on spamming your customers with mail, you will achieve nothing other than filling up their recycling bin.

As with everything else you do with your marketing-make sure that all of your direct mail pieces have been checked for errors. Never allow a direct mail piece to be sent that has simple mistakes on it, like spelling or typos. This is especially true when you’re using direct mail to advertise your business, but also applies to any other content you produce. People are less tolerant when it comes to typos and the like in direct mail than they are with the same errors occurring in email. Check everything at least a few times before you send anything out!

Direct mail does not have to be intimidating or scary-especially once you start to make money from your efforts. Developing a good campaign of direct mail marketing can require a great amount of time. Once you learn the basics, however, the world is yours! You would be surprised at how much you can build your business up simply by using direct mail along with online marketing. All you have to do is run a test campaign. The proof will lie in your profit margins.

Is This Australia’s First Utility To Acknowledge Death By Solar?

Solar has proved to be beneficial for people in Australia and all over the world in a number of ways. You can get cheap electricity with a one-time investment which may cost you the same as the electricity bills paid by you for 6-8 months. However, you can use these panels throughout your life, most panels have a warranty of 15-20 years which is more than enough. This shows that the efficiency of panels won’t be going below 15% in these years.

But companies are trying to realize the importance of risks associated with the rise in this technology. Even though the sun at any instant provides earth with enough energy to meet the energy needs of the whole planet, there are certain cons of it as well which have been highlighted by an Australian energy company.

Let’s see what those risks are and how to cope with them according to the professionals’ advice.

Risks Associated with the Rise in Solar Power

After more than 2 million Aussies installed solar panels at their homes or offices, the demand for natural resources and the electricity generated by them has gone too low which is not only affecting the country’s economy but is also not so good for individuals who used to rely on them to earn something. Since homes and businesses are looking to get rid of generators run by gas or fuel, the people selling them are almost hand to mouth now in Australia which is surely not the best part of this scenario.

In the coming years, the use of solar power will increase by 4-5 times and many more people will fall prey to it. The reason behind all this is that the cost of generation of electricity from solar is way too low as compared to the cost of electricity generated from fuels. So, the government either needs to find a way to help the ones who are relying more on natural resources or lessen the use of solar power generation which they cannot. Let’s see which way the camel sits in the upcoming days.

Conclusion

Solar energy is a cleaner and better source of generating power that isn’t harmful to anyone. However, other natural resources, even though they are present in greater quantities, are either not so good to be used or they may end in the next 20-25 or 50 years. There is no better alternative to them than solar which is why most people are going for this option. All in all, the federal government is trying to look into this matter closely and is in contact with different energy generation companies as well. Hopefully, everything will be resolved sooner or later.

Want to talk to Australia’s most trusted Solar retailer?

At AusPac Solar, we think it’s important to provide our customers with the highest quality Solar Power Installation and electrical work that come with the promise of ongoing servicing and maintenance support.

Marketing in Cyprus Moving Forward

Marketing in Cyprus has always been very traditional with mediums of print advertising, direct mail and TV very much dominating for big local brands but as the proliferation of media continues, and globally people spend more and more time online, local companies in Cyprus have started to seriously explore the arena of emarketing and how it can help their bottom line. Increasingly local companies’ websites are becoming more interactive, consumer brands are doing SMS campaigns to promote new products and more online campaigns are surfacing in the market.

Driven by the need to justify their departments and budgets, Cyprus marketing managers also need to start to consider accountability and measurement of ROI of individual campaigns, something which becomes increasingly easier with online marketing initiatives. The need to effectively compete in a global market and also expand to reach clients outside a small local island base is another incentive for embracing emarketing.

The challenge? The older generations in Cyprus are not all computer literate, and the percentage of ‘silver surfers’ apparent in other countries has not materialized yet in the market. There is also a lot of fear associated with the internet also, especially around ecommerce and mistrust with online payments or claims made by companies online.

In line with global trends however, this view should begin to change, as more Cypriot companies begin to offer customer value and benefits online which entice the reticent users to venture onto websites. Once good levels of customer service and great user experiences begin to appear around Cypriot firms’ websites actually targeting customers in Cyprus, this should help improve the proportion of locals willing to go online and even purchase online.

Once the target market is more active online, companies will need to become more emarketing-aware and begin to invest in not only understanding and appreciating planning an emarketing strategy, but also integrating it with their offline strategy and familiarizing themselves with emarketing tools such as web analytics, crucial for measurement of success and diagnosis of problems.

Younger generations in Cyprus are very active online; currently in over 10% of the population has a Facebook profile, largely due to the younger market, which is embracing technology. Mobile phone take up in Cyprus is almost 100% and mobile internet access is growing very quickly with the recent introduction of more providers, increasing competition and providing better charges for the consumer.

This provides a great foundation for the future of emarketing in Cyprus, as this generation of younger technologically-aware locals matures, they will be more receptive to online campaigns and buying online. Brands need to be ready to target them successfully by learning and testing online techniques now and perfecting their performance.

This needs to be done before they meet the future Cyprus consumer: the time-poor, sophisticated user who is very marketing-savvy, can fast forward through his adverts with his digital television, only listens to music downloaded online, ignores banners, disables pop up ads and throws direct mail in the bin, and who only visits sites which ultimately have a direct interest or benefit to him.

Cypriot firms need to be ready to not only provide an offer this customer cannot refuse, but to be able to target him in a way that he is happy for them to target them with, and in future, emarketing initiatives will be the only ones providing not only the returns but the ability to effectively measure returns, and also to form a more long-term mutually beneficial relationship with the customer.