Direct Sales vs. Network Marketing

A direct sales company is very similar to a network marketing company in that you are still working as an “Independent Associate” for a larger company. With direct sales however, you are not required to develop a “downline” or recruit other members. All you really have to do to make any money is sell whatever the product or service is that the company offers. It’s really no different that being one of those Avon ladies. Or selling cars. Or selling real estate.

Yes, the company will likely encourage you to recruit other associates and there are two reasons for this. One, it provides the comapny with more sales people, giving them greater exposure and making more money. Two, they will pay you better if you recruit other associates and YOU will make more money.

Once again, like network marketing, there is a system already in place for you to duplicate. This is why direct sales organizations and network marketing companies are so appealing. You don’t have to do any of the trial and error stuff to get your business going. It’s already been done for you. All you have to do is follow the system in place and you are on your way to making money.

A legitimate direct sales organization will tell you up front that you might not even make any money whatsoever. Should that put you off? No. It shows integrity in their business. They understand that some people will not follow the system, try to change the system, or simply quit the system. They also understand that some people will make money faster than others because some people will have a shorter learning curve than others.

There are numerous other reasons direct sales is more appealing than direct marekting, but we’ll get into that in more deatil later. But there are numerous other similarities and understanding them will assist you in figuring out which is better for you. Or if you should look for another opportunity altogether.

Why It’s Imperial For You To Use These 3 Marketing Methods

When it comes to making money in your business, nothing is more important than staying in front of your prospect’s eyes so that you can earn as much money as possible. If you’re not contacting your prospects on a monthly basis, then now is a good time to start doing so.

Why on a monthly basis? Well this is long enough to give your customers some room to breathe, all while staying in mind so that you don’t become a stranger to them. This will subconsciously build a relationship with your customers also, and because of this, this will cause people to come into your store more often just to see you.

In this article, we will take a look at how to profit from your customer list. All of these are easy things to implement, and it shouldn’t take long to do. Let’s take a look at the first way to improve your sales and profits:

1) Continuity

You need a continuity program in place that will help you to get sales automatically every month. A continuity program is simply a way to charge someone’s credit card for $10-$20 every month- for a product that gets shipped out to them on a monthly basis. The product can be an email newsletter, a facial cleanser, or any other kind of thing that you can charge your customers $10-$20 a month right now for.

Here’s another thing:

2) You’ll earn more sales

You can actually make more sales by following this technique. Trick lies within the follow up of each new sale and prospect that you get. Keep these people on your list and continue to contact them until there’s no tomorrow. Well actually, tomorrow isn’t such a good work to describe the process. It’s more like a monthly process.

To get sales, you need to offer the right product at the right time. And the best way to do this is by advertising. This is where your message and your market collide, and profitable ventures are made. It’s all about a message to market match that your prospects can understand, and is something that they can relate to.

Here’s one last tip for making your marketing work.

3) Free money!

Let’s not forget about the internet to lower your cost per sale. The internet is a venue that a lot of people are using to gather information about something related to their life. All you have to do is use free marketing to start earning more in their business today. But it all starts with a website.

With a website, you give people the opportunity sign up for your product or service in a non-intrusive way. So be sure to use these techniques today.

These 3 techniques for making more money in your business are techniques that can easily a lot of money for you. If you want to stay in business (and stay involved in business), you will want to keep these tips to heart and start using them right away.

Good luck with using these techniques to make more money in your business.

Marketing in Cyprus Moving Forward

Marketing in Cyprus has always been very traditional with mediums of print advertising, direct mail and TV very much dominating for big local brands but as the proliferation of media continues, and globally people spend more and more time online, local companies in Cyprus have started to seriously explore the arena of emarketing and how it can help their bottom line. Increasingly local companies’ websites are becoming more interactive, consumer brands are doing SMS campaigns to promote new products and more online campaigns are surfacing in the market.

Driven by the need to justify their departments and budgets, Cyprus marketing managers also need to start to consider accountability and measurement of ROI of individual campaigns, something which becomes increasingly easier with online marketing initiatives. The need to effectively compete in a global market and also expand to reach clients outside a small local island base is another incentive for embracing emarketing.

The challenge? The older generations in Cyprus are not all computer literate, and the percentage of ‘silver surfers’ apparent in other countries has not materialized yet in the market. There is also a lot of fear associated with the internet also, especially around ecommerce and mistrust with online payments or claims made by companies online.

In line with global trends however, this view should begin to change, as more Cypriot companies begin to offer customer value and benefits online which entice the reticent users to venture onto websites. Once good levels of customer service and great user experiences begin to appear around Cypriot firms’ websites actually targeting customers in Cyprus, this should help improve the proportion of locals willing to go online and even purchase online.

Once the target market is more active online, companies will need to become more emarketing-aware and begin to invest in not only understanding and appreciating planning an emarketing strategy, but also integrating it with their offline strategy and familiarizing themselves with emarketing tools such as web analytics, crucial for measurement of success and diagnosis of problems.

Younger generations in Cyprus are very active online; currently in over 10% of the population has a Facebook profile, largely due to the younger market, which is embracing technology. Mobile phone take up in Cyprus is almost 100% and mobile internet access is growing very quickly with the recent introduction of more providers, increasing competition and providing better charges for the consumer.

This provides a great foundation for the future of emarketing in Cyprus, as this generation of younger technologically-aware locals matures, they will be more receptive to online campaigns and buying online. Brands need to be ready to target them successfully by learning and testing online techniques now and perfecting their performance.

This needs to be done before they meet the future Cyprus consumer: the time-poor, sophisticated user who is very marketing-savvy, can fast forward through his adverts with his digital television, only listens to music downloaded online, ignores banners, disables pop up ads and throws direct mail in the bin, and who only visits sites which ultimately have a direct interest or benefit to him.

Cypriot firms need to be ready to not only provide an offer this customer cannot refuse, but to be able to target him in a way that he is happy for them to target them with, and in future, emarketing initiatives will be the only ones providing not only the returns but the ability to effectively measure returns, and also to form a more long-term mutually beneficial relationship with the customer.