Is This Australia’s First Utility To Acknowledge Death By Solar?

Solar has proved to be beneficial for people in Australia and all over the world in a number of ways. You can get cheap electricity with a one-time investment which may cost you the same as the electricity bills paid by you for 6-8 months. However, you can use these panels throughout your life, most panels have a warranty of 15-20 years which is more than enough. This shows that the efficiency of panels won’t be going below 15% in these years.

But companies are trying to realize the importance of risks associated with the rise in this technology. Even though the sun at any instant provides earth with enough energy to meet the energy needs of the whole planet, there are certain cons of it as well which have been highlighted by an Australian energy company.

Let’s see what those risks are and how to cope with them according to the professionals’ advice.

Risks Associated with the Rise in Solar Power

After more than 2 million Aussies installed solar panels at their homes or offices, the demand for natural resources and the electricity generated by them has gone too low which is not only affecting the country’s economy but is also not so good for individuals who used to rely on them to earn something. Since homes and businesses are looking to get rid of generators run by gas or fuel, the people selling them are almost hand to mouth now in Australia which is surely not the best part of this scenario.

In the coming years, the use of solar power will increase by 4-5 times and many more people will fall prey to it. The reason behind all this is that the cost of generation of electricity from solar is way too low as compared to the cost of electricity generated from fuels. So, the government either needs to find a way to help the ones who are relying more on natural resources or lessen the use of solar power generation which they cannot. Let’s see which way the camel sits in the upcoming days.


Solar energy is a cleaner and better source of generating power that isn’t harmful to anyone. However, other natural resources, even though they are present in greater quantities, are either not so good to be used or they may end in the next 20-25 or 50 years. There is no better alternative to them than solar which is why most people are going for this option. All in all, the federal government is trying to look into this matter closely and is in contact with different energy generation companies as well. Hopefully, everything will be resolved sooner or later.

Want to talk to Australia’s most trusted Solar retailer?

At AusPac Solar, we think it’s important to provide our customers with the highest quality Solar Power Installation and electrical work that come with the promise of ongoing servicing and maintenance support.

MLM Vs Top Tier Direct Sales Marketing

MLM businesses are a dime a dozen in today’s highly competitive world. Many MLM business owners are struggling to find new reps to sign up for a number of reasons. On the other hand are top tier direct sales marketing businesses, where a onetime payment is made rather than long term residual incomes. Which is the better option? For many who are facing the struggles of the MLM market, top tier direct sales are a better option.

MLM Difficulties

In MLM, business owners must get signs ups under them, who will also get signs ups, and so on. This type of business scheme does work, but with the increasing awareness that people have, and the ability they have to gather any information they need and want, it has been hard to get those sign ups. In addition, many are faced with rising costs for advertising, the inexpensive email marketing campaigns are not effective, and people sign up and leave quickly. The MLM industry is not as appealing to the white collar business professional.

Top Tier Difference

With top tier direct sales, it is far easier to get a year’s worth of residuals in one day. Rather than having to watch sign ups and distributors come and go, and earn only small checks for the small amount of time they stayed out, many have found a different mode of making money. Top tier direct sales are called this because of the higher caliber of people that this model attractions over traditional MLM opportunities. Under this program, a product or service is rated at a higher level and the payout to the business owner is much more substantial. There are no residual incomes here, but the sizable payment received as commission for the sale is much higher than what most MLM business owners receive from a year’s worth of residuals.

Making Top Tier Direct Sales Marketing Work

One of the best ways to put top tier direct sales marketing to work is to use attraction marketing, the method of creating a brand for yourself that draws people to you and therefore leads to their investment in your business. There are many methods to creating attraction marketing, all of which are highly affordable, rather easy to use and highly successful.

This includes:

o Producing videos
o Article writing techniques
o Using blogging services
o Attracting leads through brand recognition
o Social networking

By creating a web presence for yourself, you allow for more people interested in your business to find you, to learn about you and to trust in you. Personal branding is all about developing the recognition of those around you. In top tier direct sales marketing, this can help you to reach that top tier of business professionals who are most likely to respond to you and most likely to invest in your business.

Attraction marketing can be highly effective with top tier direct sales marketing. For those still considering MLM businesses, keep in mind that you can use attraction marketing here, but because of the fast turnaround in the industry, you may have to spend a lot more time re-branding yourself.

Why Direct Response Marketing Wins The Gold Medal

There are 2 forms of marketing in today’s day and age. On one hand you have brand marketing, and on the other hand you have direct response marketing. The one that I choose to use is direct response marketing because the response is fast and swift. You’ll know immediately if your ad worked or not, and you can be able to make changes on the fly to tailor your ad to the marketplace.

If you’re attempting to use brand marketing to market your business, then I think you should reconsider this. Leave brand marketing to the companies who have millions of dollars to spend on advertising. If your adverting budget is less than $10k, I think you should focus solely on direct response marketing.

Many business owners feel that direct marketing is a “mad man’s” way of marketing their products and services. And also, some business owners feel that direct response is a learning curve that they’re not ready to pursue. Unfortunately however, these business owners are losing (and wasting) thousands of dollars on advertising costs and expenses.

The business owners who accept and use direct response marketing, are the business owners who will find that they should have been doing this for the longest time — simply because it is so profitable. Why some business owners don’t want to make the transition to direct response is beyond my mind’s most infinite intuition. But if you can be smart and heed to my advice, you will definitely find your business staying in the profit zone.

One of the best reasons why I like direct response is because it’s trackable and measurable. If I ran a full page ad with nothing but a picture on it and the name of a company at the bottom of the ad, I would have no idea of whether or not the ad was a success. But if I ran a full page direct response ad, I would know whether or not (immediately) whether the ad is working due to the responses that I would have gotten from it.

Don’t run ads promoting your business name. Instead, focus on your prospects most delicate feelings, and appeal to their wants and needs. You sell something for a reason, and that reason is because your ideal prospects have a problem that needs to be solved. So it’s best to lead with your best foot first, and to start off your ad with a headline that gets their attention.

Make sure you make your contact information clearly visible in your ad. If you have a website, include it also. And if you have a fax number and email address, include these items also. You want to make it easy for your prospects to respond back to you in a very simple way.

If you can choose to use direct marketing instead of traditional brand marketing, you will find that the response between the 2 are so vast that it’s clearly better to do direct response alone. Leave the ineffective stuff alone, and only stick with winners.

Good luck with trying direct response marketing in your business today.