Targeted Internet Marketing Techniques

Why segmented email marketing is one of the best targeted internet marketing strategies

If you’re not using email to keep in touch with your customers and subscribers, you’re leaving money on the table. The fact is, email marketing is one of the best targeted Internet marketing strategies for dramatically increasing your sales.

Consider this… It takes an average of four to seven contacts with you before a potential customer is ready to BUY something from you. So if you want to maximize your sales, you NEED a way to keep in touch with your site visitors even after they’ve left your site. And when it comes to running a successful email campaign, segmentation is the name of the game.

The Marketing Sherpa Email Marketing Benchmark Guide 2006 showed that businesses that segment their lists to cater to the needs of specific sections of their target audience enjoy much higher “open rates” (an average of 30.86%) than those that don’t segment (4.14%).

So how can you divide your list into segments so you can send highly targeted email Internet marketing campaigns?

oDivide your existing opt-in list into customers and subscribers. These two distinct groups are in different stages of the buying process. Your existing customers will be interested in different products and will likely require less “selling” since you’ve already earned their trust. You’ll probably need to spend more time building trust with subscribers to your newsletter, on the other hand.

By separating these two groups, you can make sure you send targeted Internet marketing promotions that speak directly to their needs and desires.

oCollect segmented information directly from your opt-in sign-up page. The more specific information you’re able to collect from the people who are visiting your site, the more successfully you’ll be able to target and meet their individual needs.

One way to gather this information is to add customer preference check-boxes directly in your opt-in form.

Notice how the above form asks for more information without complicating things. A simple, easy-to-use opt-in form is essential for maximizing your subscriber rate.

oTarget your email promotions to your segments. With your customers you might focus on selling an upgrade to a product they already own or sending a “thank you” offer to your best customers.

And you could offer your subscribers a free bonus with their first purchase. The more accurately you can laser-target your market, the more effective your email campaigns will be! In fact, you can just about guarantee that your results will be dramatically higher when you use targeted email Internet marketing!

Direct Response Radio Advertising Must Target Hispanic Radio Market

With more and more direct response advertising aimed at the Hispanic market, this poses two questions to the advertising professional. Number one, “Is the appeal more effective if made in Spanish?” The answer according to research is a resounding “yes.” According to the Strategy Research Corporation, 96% of Hispanics prefer to receive their information in their first language. Secondly, advertisers need to consider the most effective medium to reach this market. Radio according to the same study is the clear answer. The SRC found that the Hispanic consumer is also a big radio consumer as 92% of Hispanics listen to the radio every day and 9 out of 10 Hispanics listen to Spanish language radio.

The Christian population among Hispanics is especially influential and is a viable advertising target for many consumer driven products. This has certainly been seen in the 2008 Presidential election with both candidates appealing to this growing minority. Prior to the election, Yuri Mantilla, director for International Governmental Relations for Focus on the Family called 2008 as the “Year of the Hispanic”. Said Mantilla, “We are the nation’s largest minority and we are poised to make a difference in some of the tightest races because of our concern for family, for life, and for faith. Hispanics are not a monolithic bloc, but a thriving family community, and our values are the values on which this nation was founded.” As more and more advertising dollars are available to Spanish speaking radio stations, we recommend that direct marketers work closely with copywriters at employed at radio stations. It is their job to make the ad message relevant to the Hispanic consumer. As in all languages, it is not enough to simply translate existing English copy into Spanish, rather it must appeal in Spanish with all Hispanic idioms in place. The best way to lose ground with a Hispanic consumer is to assume our English meaning applies.

Trading Emotion-Driven E-Mini Markets

Any trader who has spent even a minimum amount of time reading about trading psychology has read, over and over, about the evils of allowing your emotions to influence your potential trading decisions. As an e-mini trader, it doubly difficult to control your emotions when the markets themselves take on a very emotional nature. It sometimes seems a doubly cruel joke when markets behave more emotionally than even the most emotional e-mini trader.

It is not particularly unusual for markets to trade in an illogical fashion; but there is generally some semi-rational explanation for moves that, at face value, don’t seem to make sense. On the other hand, we are in some unique times in the e-mini markets. In several decades of trading I have seen some dire circumstances in the United States economy: the 1987 market crash comes to mind; the meltdown of the dot.com stocks; or the sky-high inflation of the early 1980′s and Paul Volker’s dramatic inflation fighting antidote. But I have never seen a constellation of world-wide events with the potential for catastrophic consequences as we currently face. These events include problems like:

- The US housing crisis, which (in my opinion) has a good deal of correction left before we see any dramatic improvement

- The European Union is in desperate straits, with a collapse of the Euro currency a distinct possibility.

- The US employment problem, with unemployment rates hovering around an economically unsustainable level near 9%.

- Massive Central Bank intervention on a scale not seen since World War II.

In addition, there are a host of problems like wars, natural disasters, and regional conflict in the oil-producing Middle East which all contribute to an unparalleled level of economic instability.

How do trade the e-mini markets when the markets are locked into a news driven mode? The market seems to rocket upwards on the pontifications of politicians, even when the political statements make little sense and are, at times, laughable because they are unfeasible to accomplish even in the best of conditions.

The methodology, especially for the small retail trader, to trade these volatile markets is to realize the limitations of your trading style, and precise and methodical execution of your trading plan. For example:

- There have been several days in the past month that have been too volatile for the small trader to execute trades within prudent stop/loss parameters. Using the Average True Range (ATR), we have seen days when the 3-minute ATR has exceeded 25 points for extended periods of time. A smaller trader simply cannot expand his stops far enough to be economically feasible given the size of his or her account.

- In other situations, the market has reacted to news reports (often conflicting reports) to extent that any set-up is, at best, an educated guess. In e-mini trading, we like to think we are step above the educated guess style of trading. When the market pays no mind to support/resistance and moves randomly, it is unwise to trade aggressively, or even passively.

What is the answer to these problems? I turn the computer off. I am well aware of my limitations as a trader and wildly volatile, high emotion driven markets usually entail erratic and unpredictable movement. I can’t trade these markets with confidence, so I don’t.

On the other hand, we have seen volatile markets that are tradable because they tend to trend a bit, and retrace in broad strokes, but then resume the original trend.

For this type of market action, it is possible (though difficult) to execute your trading plan, but it must be done with precision.

- Take care to enter trades in the highest probability set-up configuration possible.

- Though this type of market can trend for extended periods of time. I generally set fairly modest profit targets and remain vigilant in watching for dramatic changes in market direction.

- If the trade does not begin in the fashion I had envisioned, I generally exit the trade immediately. This is not a good time to hope that Lady Luck will come to the rescue.

- Finally, my constant advice is to trade with the trend. I cannot count the number of times the trend has saved me in a mistimed trade entry.

In summary, news-driven markets are volatile and unpredictable. Know you limitations and don’t let your ego keep you trading in a market that is not conducive to your e-mini account size. If there is some order to the market, make solid entries and avoid being greedy in seeking profits. If a trade gets off to a bad start, I generally exit the trade before I get too deep into the trade. Finally, trade with the trend.