Why Direct Response Marketing Wins The Gold Medal

There are 2 forms of marketing in today’s day and age. On one hand you have brand marketing, and on the other hand you have direct response marketing. The one that I choose to use is direct response marketing because the response is fast and swift. You’ll know immediately if your ad worked or not, and you can be able to make changes on the fly to tailor your ad to the marketplace.

If you’re attempting to use brand marketing to market your business, then I think you should reconsider this. Leave brand marketing to the companies who have millions of dollars to spend on advertising. If your adverting budget is less than $10k, I think you should focus solely on direct response marketing.

Many business owners feel that direct marketing is a “mad man’s” way of marketing their products and services. And also, some business owners feel that direct response is a learning curve that they’re not ready to pursue. Unfortunately however, these business owners are losing (and wasting) thousands of dollars on advertising costs and expenses.

The business owners who accept and use direct response marketing, are the business owners who will find that they should have been doing this for the longest time — simply because it is so profitable. Why some business owners don’t want to make the transition to direct response is beyond my mind’s most infinite intuition. But if you can be smart and heed to my advice, you will definitely find your business staying in the profit zone.

One of the best reasons why I like direct response is because it’s trackable and measurable. If I ran a full page ad with nothing but a picture on it and the name of a company at the bottom of the ad, I would have no idea of whether or not the ad was a success. But if I ran a full page direct response ad, I would know whether or not (immediately) whether the ad is working due to the responses that I would have gotten from it.

Don’t run ads promoting your business name. Instead, focus on your prospects most delicate feelings, and appeal to their wants and needs. You sell something for a reason, and that reason is because your ideal prospects have a problem that needs to be solved. So it’s best to lead with your best foot first, and to start off your ad with a headline that gets their attention.

Make sure you make your contact information clearly visible in your ad. If you have a website, include it also. And if you have a fax number and email address, include these items also. You want to make it easy for your prospects to respond back to you in a very simple way.

If you can choose to use direct marketing instead of traditional brand marketing, you will find that the response between the 2 are so vast that it’s clearly better to do direct response alone. Leave the ineffective stuff alone, and only stick with winners.

Good luck with trying direct response marketing in your business today.